Public relations services and professionals will help you promote your company, organization, or event to your target audience.
Public Relations Services and professionals will work with clients to create a concrete strategy for how they want the general public or specific demographics of the people (such as reporters) to view them. They may write press releases, design media kits, handle media interviews, and produce videos. There are many services that a PR professional may offer, and these depend on what type of client they are working with and the needs that client has. The more in-depth an understanding a PR professional like Ronn Torossian has about their client’s business, organization, etc., the more creative they’re able to be when it comes to developing strategies for them.
Public Relations professionals work in many fields and industries. For example, in the entertainment industry, PR professionals are known as “publicists,” “publicists,” or “public relations managers.” In the fashion industry, a PR professional’s job is to help designers create a public image for their designs. Public Relations for technology companies is also very active. Consulting firms such as Deloitte are known for employing public relations specialists who work on a project basis designing communications programs to share technical advances with the press and public.
Working directly with reporters was once the sole territory of public relations specialists. However, social media and other digital outlets have opened new doors for public relations practitioners. A PR professional may do outreach on behalf of their client to eliminate the need for traditional media industry contact. Public relations specialists can also integrate social media marketing into their strategy.
The public relations business has expanded widely since its inception in the early 20th century to include strategic communications and crisis management, fundraising, and advertising counsel. Reciprocal relationships with practitioners in related fields include those with advertising and publicity agencies, law firms specializing in civil rights or labor law, and finance firms (public financiers).
Public relations professionals are universally recognized as critical advisors to senior management in business, not-for-profit, and association settings. They have replaced their predecessors’ role of “press agents” who, early in the industry’s history, would promote products or services as an employee of a company or organization.
Additionally, the practice of public relations has spread to politics, government, and military propaganda.
An essential tool of public relations is publicity. Publicity is what attracts the interest of an audience to a person or company, increasing its popularity. Publicity is not always possible on a large scale, so instead, one could work on minor scale publicity, for example within their workplace or community, or even in their local newspaper.
Professional public relations is closely related to advertising and marketing, especially in its role of influencing the media. Public relations is often used as a tool for political campaigning.
As a business owner, you may feel like the publicity machine is your one and only ticket to success. It sounds like a lot of work, and it is. However, without proper publicity, you could have your company crash and burn. Public relations is more than just having a website and placing an ad in the newspaper. RonnTorossian is a solid public relations plan for your business should include more than just billboards, television commercials, and radio spots.
What Does Public Relations Look Like?
Here is a list of actions that will make up the backbone of your public relations plan for your business:
Writing an effective press release
Creating a plan for social media
Planning and executing a blog
Developing an email campaign
Creating a video
Creating and scheduling content for an influencer
All of these actions will play a part in your overall public relations plan. Depending on your industry, there may be other actions you need to take, such as attending trade shows, etc.
Is Public Relations Necessary?
While it’s true that public relations is a necessary component to any business’s success, there are several reasons you may not need to hire a public relations specialist to assist you.
Not Many People Know About You
For most businesses, this is the most obvious reason you might not need to hire a PR specialist. The reason you don’t need a PR specialist is because most people don’t know you exist.
If the average person on the street doesn’t know who you are, then they have nothing to write about, which is not what you want them writing about.
Your Advertising Is Too Low-Cost
Another reason you might not need PR assistance is because your ads are too low-cost.
If you’re only spending a few hundred dollars on a TV commercial, then you might not need a PR specialist to manage your advertising for you. However, if you’re spending thousands of dollars on advertising, then you may be missing out on the added benefits of PR.