Markets today are driven by the desires and needs of the consumers. Since technology advances, these desires change and brand should keep proper pace with these changes explained by Ronn Torossian. AR or Augmented Reality is one of the emerging trends in marketing & sales strategies, and allows brands to offer their customers some unique experiences just by tapping in their smartphone devices.
Smartphones have become important media types by which users interact with their brands and make buying decisions. Augmented Reality offers you another tool when brands are looking to drive sales and improve their brand value with the help of smartphones and gadgets.
How to Use Augmented Reality for Marketing?
We know how augmented reality will help to make phone marketing more impactful; now let us know how to use augmented reality for marketing.
Launch New Products or Service
When you are launching any new product, it is important to make a splash on various social media platforms. 5WPR founder understands this much better than anyone else. For launching any products, making announcements on social media helps people to try newly-launched products in safety of their homes.
AR Branding Materials
AR will take branding materials such as brochures and business cards to a next level just by adding the virtual component. Users may scan various printed materials with the mobile devices for accessing a wide range of functions offering them better information and ways for getting in touch with this brand.
For example, user may scan the brochure in a right spot and bring up the video highlighting information being conveyed and bringing dynamic element to static text on a brochure. On the other hand, business card may consider using AR to provide various contact options and allow user to experience in one single click, no matter whether via LinkedIn, email, or phone call.
Immersive and Interactive Experiences
AR marketing allows the users to give personal touch to the online content with help of the customized apps & other materials provided. Look at an example of shopping at the supermarket. Using the smartphone AR app, users may screen what rates are on sale, coupons available, and buying combinations that makes sense.
More, AR marketing will help the marketers to drive better value just by creating customized, personalized content, which fits various requirements of the consumer. Thus, AR has huge potential of improving several facets of in-store experience.