Public relations services and professionals will help you promote your company, organization, or event to your target audience.
Public Relations Services and professionals will work with clients to create a concrete strategy for how they want the general public or specific demographics of the people (such as reporters) to view them. They may write press releases, design media kits, handle media interviews, and produce videos. There are many services that a PR professional may offer, and these depend on what type of client they are working with and the needs that client has. The more in-depth an understanding a PR professional like Ronn Torossian has about their client’s business, organization, etc., the more creative they’re able to be when it comes to developing strategies for them.
Public Relations professionals work in many fields and industries. For example, in the entertainment industry, PR professionals are known as “publicists,” “publicists,” or “public relations managers.” In the fashion industry, a PR professional’s job is to help designers create a public image for their designs. Public Relations for technology companies is also very active. Consulting firms such as Deloitte are known for employing public relations specialists who work on a project basis designing communications programs to share technical advances with the press and public.
Working directly with reporters was once the sole territory of public relations specialists. However, social media and other digital outlets have opened new doors for public relations practitioners. A PR professional may do outreach on behalf of their client to eliminate the need for traditional media industry contact. Public relations specialists can also integrate social media marketing into their strategy.
The public relations business has expanded widely since its inception in the early 20th century to include strategic communications and crisis management, fundraising, and advertising counsel. Reciprocal relationships with practitioners in related fields include those with advertising and publicity agencies, law firms specializing in civil rights or labor law, and finance firms (public financiers).
Public relations professionals are universally recognized as critical advisors to senior management in business, not-for-profit, and association settings. They have replaced their predecessors’ role of “press agents” who, early in the industry’s history, would promote products or services as an employee of a company or organization.
Additionally, the practice of public relations has spread to politics, government, and military propaganda.
An essential tool of public relations is publicity. Publicity is what attracts the interest of an audience to a person or company, increasing its popularity. Publicity is not always possible on a large scale, so instead, one could work on minor scale publicity, for example within their workplace or community, or even in their local newspaper.
Professional public relations is closely related to advertising and marketing, especially in its role of influencing the media. Public relations is often used as a tool for political campaigning.