The Society’s Design Award recognizes and supports excellence in American heraldry.
Prospective nominees are corporate bodies from academic, military, civic, religious, or social organizations whose coat of arms exemplifies the best in heraldic design. The arms must have been designed in the United States. The designs are nominated by the Society’s membership; finalists are selected by the Board of Governors.
Established in 2006, the American Heraldry Society’s annual Design Award is named in honor of Pierre de Chaignon la Rose (1872-1941), the great American heraldic designer who in many ways was responsible for advancing the art and science of heraldry in the US during the early 20th Century. The purpose of the award is to encourage and support excellence in American heraldry by recognizing coats of arms that provide the bearer with a strong public identity embodying the best heraldic design of the highest form, function, and aesthetic.
To be eligible for selection, the arms must:
- be designed by an artist who is resident in the United States for an institution.
- have evidence showing the arms in use by the institution.
Our 2025 Design Award Winner

Past Awardees
Below are displayed the arms of past winners of our La Rose Design Award, emblazoned in the style of Pierre de Chaignon la Rose (1872-1941) by Dr. Chad M. Krouse, Society Member.

2024: The School of Theology, The University of the South

2023: Kennett Township, Pennsylvania

2022: Rice University,
Houston, Texas

2013: City of Fredericksburg, Virginia

2012: St. Thomas More Catholic Chapel at Yale University

2010: Diocese of Toledo (Roman),
Toledo, Ohio

2009: Shrine of Our Lady of Guadalupe, LaCrosse, Wisconsin

2008: U.S. Central Intelligence Agency, Langley, Virginia

2007 – Fall: San Francisco Fog Rugby Football Club

2007 – Spring: Virginia Tech Corps of Cadets
Blacksburg, Virginia

2006 – Fall: Archdiocese of Baltimore (Roman)
